Before I launch into sharing my thoughts and insights on content creation with you it feels only right that we get to know each other a little bit first. Think of it like a date. I buy you a drink, we chat, if we click perhaps we move things along to the next level and get down to the nitty gritty of content marketing. Of course if you don’t like me there are zillions of other blogs you can read. The choice, as with most things in life, is yours.
So, last week I officially left my day job. I am no longer a gainfully employed Communications Manager, I am now fully embroiled in freelancing. And I couldn’t be happier. This is something I’ve wanted for a long, long time. Content-ment.
When selecting the name for my freelance copywriting business I spent forever running over the endless options before me and how to refer to what I do: copy?, communications?, writer?, wordsmith? But then it clicked, and with the addition of my initials I had something beautiful, a business name that 100% reflected what I wanted to achieve through my move from employee to self-employed. ‘I am content’. AM Content. Nice.
The idea is work-life balance. Well, isn’t it always? But swapping a 90 mile a day commute for working wherever I may be was attractive enough without factoring in being able to work around my 9 month old. But that’s not all. I also wanted to reconnect with what I love. I wanted to write and create and make something worthwhile that would be truly appreciated and valuable to my clients. And I feel like I’m starting to do that.
So here I am, a few months down the line, with a wonderful little website, a couple of social media pages and a fair few jobs rolling in. It is early days, and I have so much I want to do and share, but we’ll have to save that for date number two. So for now, please take a look around my website and see what I’m about. Oh, and if you want me to replace that imaginary gin and tonic in your hand with a real one (or perhaps just a latte) I’d love to chat.
Image: Didriks Aarne Glassware